A Choice to Be Awake

Last evening, I watched an advance screening of Linda Lovelace, the story of a porn star.

This was the directors cut and the story of a women who was regularly assaulted by her mother, ignored by her father and offered very little affection, love or compassion by anyone.

An older man swept her off her feet, quickly married her and then he started raping her, strangling her and began locking in her in hotel rooms with men that had paid to have sex with her. This groomed her for pornography where this man used her for his own selfish desire for money and fame. This is based on a true story… more here.

My heart raced throughout the movie. When it was over, I felt the burning injustice of the hand of cards we each get dealt. Why are some born into extreme poverty, others abuse and yet others… love and stability?

Right as I stepped outside the movie theatre and into a new reality, a beautiful older man with a dark tan, a long beard and dirty clothing approached me for money.

As I unconsciously looked away, I felt my heart strings tug.  I looked directly at him, into his humanity.

He had this lucid, sad look on this face as he beckoned:

“Could you just buy me some soup or something up at Mel’s?” and pointed a block up the street.

There was something very sweet and honest about this man.

I couldn’t say no.

So we walked toward Mel’s when we arrived, I motioned for him to come inside. I thought it would be nice to share a meal together.

When we entered Mel’s, there was a male host at the host counter and I asked for a table for two. The man looked at me and past my new friend. “For you” he said? And I’m sure I looked confused and slightly annoyed when I said, “No, for both of us.”

The host lowered his voice and continued “Well, we can only serve you. We can’t serve him.”

“What!? That has to be illegal or something.” I pleaded.

“We can’t serve them” and this time he looked past me, robotically repeating himself. He then pointed to a sign on the wall, which I sure was some rendition of ‘We reserve the right to refuse service to anyone regardless of…’

No emotion registered on this mans face.

Instead of being angry, I felt my heart beat faster and knew I had to reach this man – remind him of his own heart, to wake him into compassion. I didn’t expect the situation to change, but I wanted him to feel something… to care.

I looked directly into him with an expressive face and kindly asked, “What about your humanity? This is another human being?”

The host looked past us, so I repeated myself so that he could see the higher truth of the scenario, “What about being human?”

There was a point at which I felt his heart soften and saw his inner struggle to blindly follow out of his own desperation.

He diverted his eyes, looked down and I could almost see tears coming on as begged me to see that he didn’t have a choice, “This is my job… this issss my jooooob” his voice cracked, he looked down and couldn’t bear to be look at me any longer, nor be a part of the situation himself.

Although I was looking forward to a spontaneous meal with my friend, more intense emotions were at the surface.

We were rejected. All of us. I think we all felt this melancholy of inequality of being human, of choice… and quite frankly, I think we all felt misunderstood.

So we walked out.

“I’m not surprised” my new friend relayed almost compassionately in a wise tone.

I then pointed to a BBQ place across the street.

“Do you mind if I wait outside? Lots of fancy people in there.”

I nodded in agreement and asked him what he wanted.

When I was standing in line to order food, tears fell as the room spun. I felt so confused, yet open — so pained, yet connected.

When I walked out the door and handed him a bag of goodies including a full turkey dinner, he offered a sincere “Thank you” with that deep tone and honest eyes.

As I turned to walk a a different direction home, he continued “Take care.”

I instantly felt as if my care for him bonded a mutual compassion for the well being of one another.

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Accelerating Serendipity


Serendipity, such a beautiful experience. I’d say some of the most successful entrepreneurs I know, follow the practice of accelerating serendipity – through chance, proximity, gut and technology.

So many interconnected interactions happen to me regularly… leaving me with only chills and questions. Why does this happen? How does this happen and what am I doing to amplify serendipity?

A friend of mine, @JessicaRichman also recently pointed out the inherent nature of social clustering and the fact that maybe these connections aren’t random at all, we’re just all hyper connected and where we hang out (no matter where we are in the world) exposes us to people we share more than interests with. We share patterns, common friends, associations and oftentimes beliefs.

And perhaps the social graph can and will tell us who we should meet with astonishing precision.

But, will technology kill serendipity?

If Facebook predict your new friends with 40% accuracy, who knows who your new friends are better… you or Facebook? Creepy, huh? I got that stat from Jure Leskovec at the DLD Conference this year in Munich.

Here is the Facebook friend recommendation engine algorithm:
facebook recommendation engine algorithm

Start the video at about 52 minutes into the session to watch @Jure.

Previous to the conversation I had with Jessica, I met Lenny Rachitsky, founder of LocalMind.com through a random connection I made on @twitter with @oveyyeung from NYC.

After meeting @lennysan, I googled him and found him on TEDx Concordia TV talking about technology and the loss of natural serendipity. His talk inspired me to distill down the ways that I accelerate serendipity…

And my new friend @SteffanAntonas (whom I’ve never met or spoken to) agrees:

“I’m a big believer in the power of  engineering randomness into my life – it’s one of the main reasons I blog and use social media.

And then there is Jonathan Harris who has some interesting views he’s been expressing since 2007 regarding telling the stories of peoples emotions and self expression online

Anyway, if I were to trace serendipity back to actionable endeavors, here are a few examples of things I think help accelerate serendipity:

I enjoy getting lost
I welcome interruption
I tweet
I talk to strangers
I google everyone who sparks my interest
I connect people who need to be connected
I try new services online before they are popular
I share my stuff through Airbnb, GetAround and SnapGoods
I cowork regularly
I lead with feeling
I use planely
I work from coffee shops and cafes
I’m open to online dating
I’m truly interested in other people
I pick up on energy and pay attention to attraction
I am a Couchsurfer
I live in a community cowork/live house
I attend interesting conferences internationally
I often trust my gut over logic
I pay attention to body language
I use social media to discover new ideas & people

So what’s the point of all of this? Serendipity rocks. Let’s not kill serendipity with overbearing technology, but rather enhance our ability to relate in the world through meaningful interactions that rely not only on our own gut, instincts and humanness, but also utilize the power of these recommendation engines to make insightful suggestions.

I think that’s going to have to be a conscious endeavor. If we don’t build technology that relies on our natural tendencies, I fear it will create a more an more elite system of interaction that limits the potential for people to bridge gaps and meet in natural settings without a full set of details on who they are talking to and relating with, which could be divisive.

Posted in Geeking for Good, Inspiration, Passions | Tagged , , , , , | 2 Comments

The Future Internet

I had a dream the future internet when I was 15 (more on that in a minute). Yes, that was 1998. I’d been building websites for a few years and had some relative success with freemania.com a portal for consumers to discover new products and services. All I did at that point was eat, sleep and dream about the interwebs. I spent so much time in front of the computer that my parents had to ration my time online.

I was utterly fascinated by the ability to connect nations, oceans, economies, cultures… I knew this new system of sharing documents, pictures and information was about to change the the world. I just knew it.

That was 15 YEARS ago!

Through all of the progressions and evolutions of the web, I’ve remained in the flow of what’s next. But, I’ll NEVER forget that dream… it was so vivid. Sort of like a dream I had when I was 11 years old.

I’ll relay my other dream first since these stories bleed into one another.

Dream #1 – Future Shopping Experience: I was in the grocery store with my mom and instead of going through the line, we just walked out with our cart. There was no cashier, no receipt, no checker — no nothing. But everyone understood that groceries had been accounted for and paid. On the way out the door, a price flashed and that’s how much the entire cart of groceries cost.

Upon waking, I asked my mom why this wasn’t possible. I remember my mom looking at me quizzically and pondering for a moment. We had a discussion about how this might be possible in the future.

In college, I learned about something called an RFID code. So I guess I still don’t understand why we can’t just walk out the door. I can bag my own damn groceries when I get to the car. And then I never have cart those silly eco bags around the store again. Of course, that’s assuming we have cars by the time they figure out how to make this a cost effective means of operation.

Dream #2 – The Future Internet: When you shop, you shop in a virtual 3D world using holographic representations of yourself. You can try clothes on, go grocery shopping and have sex without ever interacting with another human being in real life. In my dream, we all had our own world with friends we’d allow to visit us, social areas where we could meet new people and all of the comforts of real life through a virtual interface guided by arms movements, sight and voice.

When you move your face, the representation of you moves with your movements and directly mimics your expressions in real time. When you touch something, you feel it… just as you would in the material world.

Everything that you are in real life, you are in this virtual world, you just aren’t physically present to anyone else. When you walk out of a store with a new outfit on (which by the way, you try on using a body that’s exactly the same size as yours), you’re charged for it. And a day later a package arrives with your new outfit. In my dream, the internet was an experience unlike any other… a reality within a reality.

The dream blew my mind. I tried to explain it to my parents and anyone who would listen, but quickly realized that pretty much everyone thought I was completely off my rocker. I shut up and never mentioned it again.

Now, when I relive this dream, I get a little sad. The world is so connected through technology that we forget our own humanness in the complexity of an attempt to connect and make our existence more efficient. We forget how to interact and the world becomes increasingly selfish and uninspired by genuine emotion, touch… real connection.

In this dream, we don’t live on the internet all the time… but worlds do begin to collide and lines blur.

I don’t think any of this stuff is coming over night, but as technology changes… so will the internet. Currently the internet is flat. Once everything is in 3D, we’ll have a whole new set of moral questions to ask ourselves.

All of these thoughts were unearthed during a conversation I had last night with @NikkiEzelle AKA: Fembot, a guest at the Glint (where I’m currently helping develop the community). She is unlike most people I’ve ever met… in touch with herself with a pulse on technology. I was telling her about my dream and she took it a step further.

Nikki started talking about the possibility of becoming so overridden with technology that we don’t need our bodies, only our consciousness. And not only that, we never die. As we went through the story of how this could happen, I found myself questioning everything… including realities within realities. Are we really going to become robotic souls?

I think it’s up to all of us create a future where we’re conscious of what we are as physical and spiritual beings. Let’s hope we use technology to make us more of what we are and not less!

That’s one of the reasons I love the sharing economy so much. Businesses in the new sharing economy gives people an outlet to connect with their neighbors, consume less and save money… all the while using technology and the social graph to do it. I see this as an example of how technology can benefit our culture for the better.

The future internet isn’t going to happen overnight, but I think a great deal of it will happen in our lifetimes. Heck, we still don’t have internet everywhere and the SuperBowl was live streamed for the first time ever this afternoon!

What do you think? How would you describe the future of the internet — the future of technology? How do you want to see the future of the internet?

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@Jack – 1 Part Zen Philosopher: 1 Part Serial Entrepreneur

I attended the GigaOM Roadmap Conference this November. The line up was ridiculous. I gleaned so much knowledge and insight about where things are going to go and current trends from the minds of industry leaders, futurists, philosophers, doctors and entrepreneurs. I was lucky enough to get a press pass since I’m co-authoring a book on the age of sharing and collaborative consumption.

Besides the Telsa S electric luxury car, which doesn’t compare to a human being… @jack the founder of @twitter and now @square captured the entire room. The hearts and minds of the conference converged. @jack spoke about technology making us more human, more humane, more connected. And the melody by which he spoke made me all the more grateful I was recording the talk.

The phrase that keeps running over and and over in my head is at the beginning of the video below:

“The arc of the Internet I’m most fascinated by is the arc where technology reminds us if of our own humanness, where it encourages us to use what we already have.”

- Jack Dorsey, founder of Twitter

Since GigaOM, I’ve listened to his talk at least 5 times. Every time I learn something new and I get amped for tomorrow. The future Jack speaks of is glorious. It’s one where human beings harness technology to utilize more, be more, empathize and connect on a higher level. Never has someone so eloquently described @twitter… and why shouldn’t he? He was the visionary for the platform that gives everyone and anyone a voice.

You can see his full talk below:

Besides @jack and the Telsa S (which I may or may not have gotten in line for)… I picked up a few other gems that I’ll share:
* TV audiences have increased, not decreased with increased consumption of online video (so far online TV really competes with DVR) – People are finding more and more time to spend in front of their screens, often multitasking. Where are people finding all of this time?
* We need to build machines that respond to humans, not the opposite The future connectedness to our devices will become more human. Natural gesturing and voice activation will help people carry out everyday tasks.
* “Computers are not outside of us, we’re inside the machine”
* Drivers for innovation and creativity are often stirred by limited resources
* International markets will provide formidable competition – basically, the Silicon Valley will no longer have the corner of the market on innovation
* Consumers want to purchase bite size pieces of digital goods (songs not albums, chapters not books)
* App stores are the new internet — you now see apps within apps (see inkling, professional chef or fitnessclass in Apple Apps Store)
* The future of work is anywhere, everywhere. Within the next 10-15 years 80% of the workforce will be remote
* Cars will be more like iPhones/iPads with touchscreens, electronics and software that updates itself wirelessly

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Distraction Detox – Freeing Life of Quick Fixes

Burning Man gave me a lot of time to think. I was supposed to meet up with some well intending friends. Instead, I wound up spending a lot of time alone and in a state of introversion. Sure, I had bouts of typical, social Chelsea, but I needed time away from technology, free of stuff in an environment so that could nurture my soul. Burning Man is like the Las Vegas of spirituality. You feel like you’re on an adult playground, only the sentiment is a little less sleazy.

In my inward state, I read Taking the Leap: Freeing Ourselves of Old Habits and Fears. I’d been exposed to almost everything in the book before, except this time I was receptive.

From Taking the Leap by Pema Chodron:
“Each of us can be an active participant in creating a nonviolent future simply by how we work with shenpa when it arises. How individuals like you and I relate to being hooked, these days, has global implications.”

Shenpa is the state of feeling uneasy.

I was reminded that when I feel insecure, vulnerable, anxious or exposed, I can sit with that. I don’t have to distract the uneasiness away. I can meditate into the space where I feel the pain or discomfort in my body, become conscious of it and let it move through me.

This is when I realized my typical pattern: I feel, distract… feel, distract.

Upon conclusion of the last chapter, I decided that the distractions and numbing agents have to go. If I’m going to lead a conscious life, I can’t drink a glass of wine to change my emotional state. Likewise, hopping on Facebook and mindlessly clicking around won’t lead me where I want to go. Unfortunately, one distraction seems to  lead to another. The rollercoaster of quick fixes easily becomes a way of life.

Perhaps the point isn’t to get rid of ups and downs, disappointments and frustrations, but rather to flow with feelings until they dissipate. That way, decisions can be made by choice rather than by default or knee jerk reaction.

Here’s my new plan:

When I’m feeling down, I’ll do something healthy that will improve my physical and mental well being that will benefit me in the long run. I will breath into my thoughts, filling the spaces of the lungs that crave oxygen when the body reverts to a defeated posture. I’ll exercise, meditate, drink herbal tea, paint and write when the mood strikes. Yes…. I’ll be creative, honest and let my imagination run wild.

Want to do a distraction detox with me? Let yourself feel what you feel without naming, judging or distracting your thoughts and physical sensations. Become aware.

Make a list of what you do when you’re feeling lonely, separate or fearful. Then make another list to replace your patterns with new ones that will bring you back to your body and mind in a healthy way.

Distractions & numbing agents in my life:
- Drinking a glass of wine or a beer
- Gossiping
- Going to a bar
- Cyber stalking
- Buying new clothes
- Browsing the internet for answers
- Eating junk food
- Mindlessly clicking around on facebook
- Taking a hot baths
- Searching for plane tickets

Replacements:
- Writing in my journal
- Going to Bikram yoga
- Painting anything
- Thinking of 3 things that I’m grateful for that day
- Meditating
- Learning something new
- Eating a salad with all kinds of fun toppings
- Drinking kombucha tea out of a wine glass

So, the truth is… I’m not going to stop taking hot baths or searching for ways to escape to Thailand. But, I’m not going to drink as a default or facebook stalk my way into oblivion anymore. I will attempt to make my actions align with my goals, aspirations and energy.

By exercising more, eating healthy and making choices consciously, I’ll magnify all that’s great instead of squelching my soul with quick fixes that lead down a road I don’t want to go.

I’ll have more time and energy to contribute to the world, to give to others and to lead with purpose. And in the process, I’ll be more true to myself.

Will you join me?

Posted in Events, Geeking for Good, Inspiration, Passions | Tagged , , , , , , | 2 Comments

Time to Declare Interdependence

Since I have allowed my life to be dictated not only by choice, but also by conscious intention, miracles have shown up all over the place. I have become increasingly aware and sensitive to the fact that we are a global network of thoughts and ideas.

It’s as if our thoughts occur at energetic packets that rain on certain individuals until the are picked up and downloaded. When the ideas are picked up, they gain momentum. This momentum, this force is now more evident than ever. The internet gave birth to a networked map of thoughts and people.

Once I started paying attention and listening to my own voice, I realized there are other voices and other people that hear the same call. We are vibrationally connected and now there’s there’s a tunnel where we can connect; the internet.

Many friends and colleagues have quizzed me on my love for Twitter. I try to explain that the interconnectedness exceeds the 140 characters, but that always comes out sounding like some new age, hippie explanation.

Twitter is snippets of mind share that are not only open for reading and consumption, but also for connection. Twitter is a place where the swarming of ideas is captured. If you’re able to listen to the whispers and follow those who follow those who you find inspiring, a whole new world of possibility opens up. Your passions find a tribe, a community for expansion, a vessel for creation.

This afternoon, I watched Connected, a documentary that questions technology, progress and the future of our civilization. The film also touches on love, mortality and the meaning of family. I can definitely relate to the film makers quandary and exploration of interconnectedness. The film starts and ends with a hacked version of a John Muir quote:

“Tug on anything at all and you’ll find it connected to everything else in the universe.”

I experience the feeling of interconnectedness every moment of every day. I have often tried to ignore these feelings as they don’t seem logical. The more I accept this interconnectedness, the more compassion I feel and the more I want to contribute. So, I’m pretty sure there is something to listening to oneself.

We’re experiencing a shift. I know it. The internet has arrived. Commerce exists on a new platform. Information is expanding every second. And now, everyone has the opportunity to have a voice, to connect in the way they desire, breaking down barriers, encouraging a whole new world of sharing.

Online is one world. Offline yet another. And the worlds are merging. Sometimes we forget that we don’t need computers, cell phones and social networks. Technology was born out of a need to protect against scarcity. Now, Facebook is a drug based on our need for human connection. We’re addicted to connecting, but the connections are currently shallow.

What if our worlds can artfully unfold into one another? What if we can use technology to connect our cloud based social reality with the physical plane in our everyday lives?

Our greed and hunger for consumption is coming to an interesting intersection. At the rate we’re going, we can’t keep going. And quite frankly, going going going isn’t all that fulfilling anyway. Financial success is not correlated to happiness beyond a survival. If owning more and more stuff isn’t fulfilling, what is?

Enter stage II of the internet, the stage and age of sharing. I firmly believe sharing is a vital ingredient to our planets future and to the future of humankind. When we’re conscious and living through love and gratitude, openheartedness has the opportunity to shine through all of us.

Sharing can happen in so many ways. Ideas. Information. Money. Pooled resources. Space. Time. Skills. Stuff. We all have so much to give and share.

One of the reasons I am so deeply moved by the age of sharing is that through sharing, strangers can quickly become friends, walls are dropped and collective trust is healed. Sharing will not only help people save money and lead more efficient lives, but also revive what it means to be human, what it means to be humane.

America declared independence over 200 years ago. Now it’s time to claim interdependence — to economically and sociologically connect resources. The internet makes this possible. The web is a hyper universe of connectedness that will help us consume less, share more and create a more sustainable world.

This isn’t all airy fairy fluff. The truth is, the recession, our national debt and the increasing cost of fossil fuels will push the population toward sharing out of necessity and convenience. People won’t hop on the bandwagon altruistically. Yet, there is something going on behind the scenes. The reason people will continue to share is the same reason people keep coming back to Facebook; it feels good.

There are far reaching implications of using what we already have to maximize our potential as a species. Sharing will compete with big business. Sharing will threaten capitalism. And ultimately, sharing will put the power back in the hands of the people, only this time as a collective.

What does this culture of sharing look like?

Cars are shared. Rides are shared. Ideas are open source. Skills are shared. Strangers can share breakfast spontaneously. You can sleep on a random persons couch or in their spare room when you are away from home. There are fewer cubicles in the workplace and less separation. Fences come down and neighbors meet by sharing their tools. Clothes are swapped amongst groups. Strangers meet based on proximity. Freelancers collaborate on projects. Groups buy together to obtain large discounts. Bikes line the streets of major cities, free to be used. Communal potlucks happen based on shared interests. Transit tickets are handed off instead of wasted. Brands don’t market to you, they offer you incentives based on who you are. Children learn new languages by interacting with others kids in other countries. Neighborhood fruit trees are harvested to feed the hungry. A printer can be shared with someone two floors below you. Internet connectivity can be shared is shared with your neighbor next door. You can even share a bathroom in your home. How about neighborhood growing cooperatives? Or a local network of moms who take all the kids one night a week to give the other parents a break? Investments? Let’s share the experience of contributing to something we believe in and make dreams come true.

All of these things are happening right now. And this is just the beginning.

Is there a limit to what we can share? When you think about life in the context of location based, on the fly connections based on necessity, what do you envision? Imagine a life where anything you need is a few mouse clicks away. Only this time, you get to connect meaningfully in real life. You’ll experience more of what it means to be human through offline social interactions and mutual exchange.

Let’s declare interdepence. Let’s declare our need for one another. And let’s build a sustainable world we can all be proud of.

Posted in Age of Sharing, Future of Work, Inspiration, Passions, Travel & Mobility | Tagged , , , , , , , , , , , | 1 Comment

Rise of the Collaborative Coffee Shop

I’m noticing a trend. Let me first say….Coworking rocks! In fact, I wear my “Cowork” (see below) shirt from the 2011 Coworking Unconference put on by Loosecubes at least once a week.

Yet, I feel like there’s a swell moving toward the same goal in another direction. Hot desks typically sold by coworking spaces (where you pay a subscription to use any free desk without ever having permanent space) seem to cost between $200-350 per month no matter where they are located in the world. That’s $10-16 a day if you used the facility on every workday of the month.

coworking in Berlin

As an entrepreneur, I like the freedom of working from where I want, experiencing different environments dependent on my mood and daily goals. I am not alone in wanting this.

We’re truly becoming a mobile world – devices, location, work styles, remote employees, freelancers…

This brings me to what I call a collaborative coffee shop. I don’t even think the owners of these coffee shops know what business they are getting into; they just know it works. People love being there and they make money.

I’ve found several examples of collaborative coffee shops recently. Last week, however, I found the ultimate spot – Kreutzberg California.

On my way to a friends wedding, I had to find a pair of bronze shoes. While I was running around all of downtown San Luis Obispo, I stumbled upon Kreutzberg CA. Since I’ve been to Kreutzberg, Berlin and feel a special connection there anyway, the sign caught my attention. I walked in and was astounded. Right then and there I decided to delay my trip back to San Francisco for 4 days to work out of this space while crashing at a hostel I  lived and worked at when I was 20.

Kreutzberg is part coffee shop, part cafe, part used bookstore ($4 for any book) and even part event hall. The decor is grungy, yet hip. The furniture is chic, yet functional. The space has a ton of light, an open feel and a creative tone that’s inspiring. There is a bar, table service, coffee, boutique teas, microbrews, local wines and the soft hum of relaxing, moody, energetic music.

Apparently, the owners bought all the decor at garage sales. You’d think they spent a fortune furnishing the place. Nothing goes together, but the flow works perfectly all the same.

There are two stories, intimate spaces, movable tables, outlets everywhere… the wifi is flowing. And you know what they have? A conference room with seating for 15 people. Yep. That’s right. And the hours? 7am to 12 midnight. I’ve been here for 3 days now and this place is especially busy at night. Although, the during the daytime all you hear is typing and the idle chatter of meetings. Whereas, the even brings college students on first dates, awkwardly playing checkers and drinking coffee.

I digress…

If coworking works on the model of spinning real estate costs in another direction by building a community, then a collaborative coffee shop adds the profitability of fancy lattes, happy hour and full service food. The vibe is set and the people flow in and out at their own pace. The owner said they did 800 transactions the other day (I’ll omit the average transaction price to protect their privacy). Wow. Do the numbers.

So that’s the business side. What about the other side? As a consumer, I want to go somewhere I can spend $15-20 a day to feed myself and get awesome space to use. I want to be around other people who are working. And, I don’t always want to be in the same physical or geographic location. And I’m only one use case. There are plenty of students, tourists and artists that frequent Kreutzberg as well.

Starbucks noticed this trend years ago. A lot of Starbucks even have full on desk with outlets built in. And, Starbucks works with AT&T to make sure the internet is a constant. If Starbucks is moving to this model, will we start a movement into other types of hybrids?

How will these collaborative coffee shops police spending vs. time and resources used up just by being there? There’s a new model emerging. I see it. And I think it has the opportunity to be highly lucrative and scalable.

This is where coworking meets coffee shop, not coffee shop meets cubicle. Rad. Stoked to see this model work and have new spaces to call home in different parts of the world.

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7 Ways to Beat the Google Panda

Ok. I’m frustrated with all of the hype and misinformation regarding the Panda Update to the Google algorithm. There are very few websites willing to come out and share their experiences, with the exception of DaniWeb and a few others. Most have been fairly silent, which I can only assume is out of fear of repercussions. That’s lame.

So, I’m going to share my experience and lessons learned along the way.

I got Google slapped hard starting February 24. I remember tweeting about it a full day before anything was even announced. No one was talking about it yet. I sure noticed. Overnight, my highly traffic’d website lost 50% of search traffic and most longtail SERPS were suppressed to the 3rd page or worse. When I went to check revenue stats, they were cut by 60%. I’ve been on the web more than 14 years and I’ve never seen an update with this much impact.

The point of Panda was to get rid of content farms that have shallow content, gaming the search engines by covering niche topics poorly. Sites like Hubpages.com, Ezinearticles.com and eHow.com were all hit pretty hard, but those weren’t the only ones. Many online retailers and blogs were also hit.

I’m lucky to have awesome friends and deep connections in the online marketing circuit, but that still didn’t save me. I had to save myself. And if I would have listened to a few of my smarty pants friends sooner, I might have been able to dig myself out faster. But, that’s neither here nor there. All I want to do is help you understand the Panda Update on a intuitive level as well as a practical one.

Your site didn’t lose ranking because you have too many ads or because you have too many affiliate links. You didn’t lose traffic because you have a shitty site. You got buried because your overall quality score isn’t up to par with the Google. When you get Pandalized, even your Google Adsense earnings will go down. Certain ads will stop showing up and your CPM will get killed. At least, that was my experience.

Here are a seven tips you can apply to your marketing strategy to make sure you keep your site out of Panda. If you’re short on time, make sure you read the first two. 

1.) As my friend @RobSnell told me back in March, TAKE THE GARBAGE OUT. That means, old content needs to be deleted and 301′d. If the content is no longer accurate either get rid of it or noindex it. I know you are terrified to delete old blog posts, but they are bloating your quality score. I bet those pages aren’t getting much traffic anyway. You think they are… check your analytics. At first, your traffic will go down, but this will help you get out of Panda and will improve how Google views your site. Even if you haven’t been hit by Panda, think about a content archiving strategy that will remove old content from the search bots path.

2.) I spoke with Chris Sullivan at WeBuildPages.com, now Internet Marketing Ninjas. Chris helped me philosophically understand the Panda Update. You should look at your bounce rate, but a better way to think about Panda is pogosticking. Are people coming to your site or side door page and automatically popping back to the search results for the same term? In other words, did they find what they were looking for immediately? This has many implications, including making sure your messaging is tied to the section, page and anything above the fold. You need to grab visitors right away. And you need to steer them somewhere else — not back to the search results, as that’s a sure signal to Google that the visitors intent was not satisfied.

3.) Panda is hard to fix. Once you’re in the new sandbox of Panda, you really have to make site wide changes and to get out. Every site has a slightly different story as to why they got Pandalized. And according to some reports only 5% of websites have fully recovered from Panda since February 24. However, don’t think that means you’re doomed forever. You’re not. You just need to rethink your strategy and make sure you’re putting the user experience first. Is the content quality? Would you read it or pop back to search results? Is the content visually engaging? What do visitors first see?

4.) Duplicate content doesn’t do anything for anyone. Fix your title tags – make them all unique. And don’t repurpose content on 10 different sections of your site without adding additional content and value. Joining SEOMoz and getting my site indexed helped me see some big problem areas of duplicate content and title tags. If you have a large site, a SEOMoz Pro account is invaluable.

5.) Build cool shit and develop a brand that people can attach to or you’re out. The search results of the future will be socially decided, so start rethinking your strategy if it revolves around SEO and/or arbitrage or scraping. Think of your website as a community — as people really must feel a bond with your brand as that’ s another signal to Google – how many times do people search for your website by name? Do people want to come back? Do they remember you?

6.) The Panda update or as @DannySullivan called it, the Farmer update is an on/off switch. If you have been hit by the Panda, your longtail search engine positions will be virtually eliminated and link building won’t do any good until you’re out from under the Panda. Once you’re out, positions will return to normal. And this can happen when the update is run again (see #7).

7.) The Panda update only seems to run every 4-6 weeks, meaning until the update is run again, your website will not be rescored or have the potential to recover. The update will run your site through a quality check of some sort and if you’ve recovered, you’ll know at the onset of the updates. Since February 2011, there have been 5 updates and we’re now at Panda 2.5.

And tomorrow, October 12th my friend Todd Malicoat (@stuntdubl) is doing a video course on Understanding the Panda. You’ll have to pay to access the course, but I belong to Market Motive and recommend the courses to anyone interested in staying on top of things. There is a ton of quality content on Market Motive from the leaders in the industry.

Posted in SEO Rants, Work | 2 Comments

Burning Man 2011 – A Photo Story

The Temple

Beauty

Beauty II

Ship Art Car

Band playing on top of art car

interesting people in art car

Playa art

Simba

Simba II

Love love

Temple up close

Boom

Shake it!

Dancing cage

Trojan horse burning

Fire

Burn haze

Contemplative

Free condoms

Justin, Eddyroo and Sarah

My savior --- bike issues

New friend from Eugene

Excited about cutting up shirt

I made a mess everywhere

Tutu Tuesday

Bad ass

Fur bikini from bikini tent

Opulent Temple

Bar near camp

Shepard

You never know when you might need...

Camp meeting

Neighbors

Don`t bring a nice bike

Danger Dan

Settling in

Playa love

Signs on way in

Perspectives

Ummmm

Getting to Black Rock City

Way in

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Burning Man – I’ll either love or hate it?

Yo, yo: These are my Burning Man before thoughts written in a hurry two hours before taking off for @blackrockcity. I’ll give you the nitty gritty on my after reflections later. Or maybe just pictures…


Here I am. 28. Ready to embark on a new adventure. Only this time it involves being dirty in the desert and watching people run around naked on bikes on god knows what drugs. I have these silly goggles that everyone tells me to buy, yet I’m not sure anyone actually wears. I bought 15 paint masks along with some bright face paint. I also ordered up a new point and shoot so my SLR does get ruined. 

I feel prepared… although, I don’t feel like I could ever be truly ready for Burning Man.

I’m told to head to the pee funnel camp as soon as I get there to cash on my right to my very own funnel to avoid a long walk in the middle of the night to a porta potty.

Oh and my camp? Everyone I speak to says that Opulent Temple is a non-stop party. I thought I was staying in a entrepreneur camp, but it turns out I’m actually staying in a DJ camp with some entrepreneurs. Whatever.

I’m actually looking forward to unplugging. I have literally become addicted, attached and compulsive with technology. Technology is the lifeline to my business and my identity. I’m curious what will happen when that’s stripped away.

This whole year has been about serendipity and following my heart.

Never before have I listened so intently and gone in whatever direction I’m beckoned to. I spend time with people based on how I feel around them and no other reason. Romantically, my check boxes have floated away and been replaced by energetic reason. In business, I’ve taken bigger risks and combined my personal purpose and who I am into what I do on a daily basis. I’ve become a walking intention.

How the heck did I end up deciding to go to Burning Man? As I sit here and type, I realize that it makes perfect sense, but I would not have seen that coming a year ago.

Serendipity dictated that I help shoot One Couch at a Time, a documentary about Couchsurfing. This led me to France, Germany and Morocco. The people I met along the way and their stories of love and loss inspired me and reignited my trust in the human spirit. I realized that we’re all the same. We all love and we all lose love. We all have hearts that yearn to share and give. Somewhere along the way, that gets interrupted. And you know what, that’s ok. That’s part of the human experience.

Fast forward or rewind and you’ll see that I’ve attending conferences on the Future of Work, Coworking, SXSW and spent a lot of time around people who are truly on the forefront of the shift to sharing and community building in our culture. The more I understand that implications of community, the more passion I have to expand with that nationally and internationally.

Alex, the mastermind behind the Couchsurfing documentary repeatedly urged me to go to @burningman. And by urged, I mean demanded. And what a demand?! To come see the ultimate gift culture and be surrounded by a temporary community where everyone is free to be who and what they are, right in that moment without technology? To be in a series of moments where dance, food, sharing and art are at the forefront. If this isn’t what I am about, I don’t know what is.

And lucky for me, one of the investors in the film offered his RV to me and has been very kind in welcoming me to his camp. I am going to camp with a bunch of people I don’t know in a desert of 50,000 people and I couldn’t be more excited. I’m still intimated and fearful about getting stuck in the midst of drugged up people having sex all over the place.

What if I want to leave? There’s no way out and I’m supposed to stay the whole week. Ahhh wayyynnnn, poor me. Who cares. I am going to carry the attitude that this is going to be  life changing experience of connectivity and energetic transfer that exceeds what I might get in a months of quality interactions.

I want to mind meld, heart meld and sink into what’s before me. I would like to feel my heart open wider with greater vulnerability and strength than it’s ever felt. I’d like to meet people who make me think and to participate in conversations that include both logic, thought, feeling and possibility. This is not business as usual, this is Burning Man.

I obviously have no idea what I’m talking about. I’ve never been to Burning Man. And this sort of reminds me of traveling. People will tell you things like “Don’t go to Cambodia. It’s really dangerous. You’ll get kidnapped and sold into sex slavery.” Ha. Cambodia was awesome!

With Burning Man, I feel like the burners I know see me and think “Huh. Chelsea at Burning Man. That should be interesting. She’ll either love or hate it.”

And so far… I love Burning Man. I love what the whole thing stands for. And I’m going to be looking for the gems and the pearls that we can utilize in everyday life. People get this look on their face when they talk about the experience and their whole posture softens. I liken it to someone describing being touched by an angel or having a near death experience. People are changed by Burning Man. That’s my only experience with it directly… the people who have gone and taken something back with them.

I feel extremely lucky that I’m able to take a week to unplug. I feel equally grateful that Burning Man exists at all. If we can create a culture that shares and gives and lives for one week, we can do it for longer. Who knows what’s possible. All I know is that our culture and our economy are on a path for combustion. We need more love and less stuff. So simple.

I think that’s why I love Bali so much. Village upon village of people living off the land, carving things out of wood, painting, thatching walls, paving their own driveways, hiking with greens on their back for their cow, celebrating life around every corner. They have enough water and resources are plentiful. They are rich, living in family compounds with so much love and so little in terms of possessions. Who is poor? I say it’s us. We have something to learn from these people and I have something to learn from Burning Man.

I will let you know what comes out of it… as these are just my perceptions before I’ve experienced a lick of anything.

More later…

Posted in Age of Sharing, Events, Inspiration | Leave a comment